Do it regularly
The more frequently you groom your dog, the faster he/she will learn that grooming is a life routine and not a punishment.
Be patient
Patience is the key, so make grooming sessions short at the beginning and don’t do them quickly. If you are going to spend time with your dog, make it quality time. If you go too fast, your dog will perceive it as stress and will respond negatively to grooming.
Appropriate place
The place is important, you need good lighting and a non-slip surface for your dog to feel safe.
Use the right tools
Make sure that the tools you are going to use are the right ones for your dog. The type of coat is a determining factor when choosing grooming tools.
Ask for help if necessary
It is advisable to ask a professional dog groomer or even your veterinarian about any questions or concerns you may have on the subject. Some breeders with professional ethics will be more than happy to help you as well.
Long-haired or double-coated dogs need more care.
They should be brushed more regularly than medium or short-haired dogs, otherwise they can quickly get knots in their coat. There are places of special attention such as behind the ears, under the chest and behind the thighs.